"Eager to get in on the ground floor of today's exciting new opportunities for small businesses and first-time entrepreneurs? Can't spare the time required to sit for hours in lecture classes in order to get the professional advice and guidance you need? Why not turn instead to a unique book designed by an expert in the field to teach you the proven principles and techniques of successful entrepreneurship in just 36 hours of convenient, self-paced home study?" "Based on James W. Halloran's many years as an entrepreneur and as a teacher of entrepreneurs, The McGraw-Hill 36-Hour Course on Entrepreneurship is the best and quickest way to learn how to start and run a successful business. Its six tightly focused units - each of which shares goals, key terms, and test questions and answers, and can be used as a building block of a real business plan - cover all the key entrepreneurial areas of marketing, financing, managing, law, and business trends. Using the popular step-by-step ready-to-apply format that has made McGraw-Hill's 36-Hour Series so popular with business professionals, this book offers the same study and review materials that you would normally only find in an expensive and time-consuming school or college course. You'll learn how to find a profitable idea and prepare a winning business plan; spot trends and cash in on opportunities; know what to look for when buying an existing business or franchise; manage employees, computers, and costs; find the capital you need to launch your business; master the "fine print" of contracts, insurance, and special legal concerns; identify your market and develop a winning marketing strategy; know when - and how - to expand your business; and investigate today's most exciting global opportunities." "The material covered in The McGraw-Hill 36-Hour Course on Entrepreneurship ranges from basic information to sophisticated concepts, and includes all the key entrepreneurial skills you'll need to succeed. Upon completion of the course, you can try your hand at the optional Final Exam and send in your answers. If you get 70 percent or more correct, you will receive a Certificate of Achievement - proving that you are now well prepared to embark on an exciting and lucrative entrepreneurial career."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved