Advance praise for Developing Products in Half the Time SecondEdition New Rules, New Tools Preston G. Smith * Donald G.Reinertsen "This is an exceptional book! Get a new highlighterbefore you start. There are so many 'ah ha's' in each chapter youwill never make it through with an old one." Don LaCombe, FordMotor Company, Product Development Process Leadership "An excellentbook with a strong treatment of the cycle-time consequences ofoverloading your development capacity. It provides powerful andpractical concepts for dealing with this issue." Andrew Aquart,Director Product Development, Cordis, a Johnson & JohnsonCompany "This is practical, useful stuff for people competing inhighly competitive fast moving business." Dr. Paul Borrill, ChiefScientist, Sun Microsystems "3M has absorbed many of the tools fromthe original edition, and this new one will be even more useful.The topic of incremental innovation is crucial to us, and I reallyappreciate its balanced treatment." Ronald H. Kubinski, Manager NewProduct Commercialization Services, 3M Company "As the authorscorrectly point out, the Fuzzy Front End is the least expensiveplace to reduce cycle time. This book is one of the only sources ofconcepts, methods, and metrics for compressing this criticalportion of the development process." David M. Lewis, ProductManager, Eastman Kodak Co. "Using these tools we've more than cutour time to market in half. The new edition of this classiccrystallizes the synergy of the fast-to-market techniques, and theicons in the margins highlight the opportunities and pitfalls."Mike Brennan , Vice President of Product Development, Black &Decker