Unlike prior biography and business-focused books on SONY, this is the first illustrated book devoted to the design innovations of the world-recognized brand. Never-before-published prototypes and design concepts make this book the ultimate insider's guide for design enthusiasts, providing readers with another elucidating example of the crucial role design plays in our everyday lives. This is the first book to document over sixty years of innovative designs by Sony, the first trailblazer in personal electronics and pioneer of the legendary and highly successful WALKMAN, Handycam, Cyber-shot, and VAIO brands, among other leading SONY products.