Strategic management encourages us to consider all of theopportunities available to us and to be creative in the decisions we make. Strategic management, throughits broad and encompassing nature, can be applied to improving outcomes in our daily lives, work orstudy and organisations of any size; even clubs, associations and charities. This 2nd edition of Contemporary Strategic Management: AnAustralasian Perspective considers strategic management from a fundamental perspective ? the philosophythat strategy can be used to increase the success and value created by any type of human endeavour. Thetext takes Robert Grant?s razor sharp focus on competitive advantage and applies it in a concise,engaging and accessible format for students in Australia, New Zealand and our neighbouringregion. The author team has refined the 2nd edition to present clear,comprehensive coverage of core topics and concepts in business strategy. With a focus on globalisation,ethics, sustainability and the rise of social media, the text presents real world examples and insightfulgrounding theory with equal aplomb. The diversity of the new accompanying cases attests to the approachof the Australasian edition. From the evolution of Facebook to the grounding of Qantas; the ferocityof Australian supermarket wars to controversial Chinese bids for NBN contracts, students will relishthe opportunity to analyse the full spectrum of organisations with a view to strategically definingtheir own professional futures.