Still the classic overview of what makes high tech marketing different . Read Chapter 2 for summary of Crossing the Chasm. A must read for all innovation-based entrepreneurs.

The bestselling guide to the high-stakes world of high tech -- now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.

Excellent book. After you've "crossed the chasm" (another of Moore's books) and you're on the other side, you need to build the momentum. Get the bowling pins knocking down so fast they create a tornado. When you read the "Chasm" books by Moore, you'll understand! Top flight marketing book and well worth the read. ( )

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