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Hearst Over Hollywood

von Louis Pizzitola

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Hollywood-crossroads of filmmaking, mythmaking, and politics-was dominated by one man more than any other for most of its history. It was William Randolph Hearst who understood how to use cinema to exploit the public's desire for entertainment and to create film propaganda to further his own desire for power. From the start, Hearst saw his future and the future of Hollywood as one and the same. He pioneered and capitalized on the synergistic relationship between yellow journalism and advertising and motion pictures. He sent movie cameramen to the inauguration of William McKinley and the front lines of the Spanish-American War. He played a prominent role in organizing film propaganda for both sides fighting World War I. By the 1910's, Hearst was producing his own pictures-he ran one of the first animation studios and made many popular and controversial movie serials, including The Perils of Pauline (creating both the scenario and the catchphrase title) and Patria. As a feature film producer, Hearst was responsible for some of the most talked-about movies of the 1920's and 1930's. Behind the scenes in Hollywood, Hearst had few equals-he was a much-feared power broker from the Silent Era to the Blacklisting Era. Hearst Over Hollywood draws on hundreds of previously unpublished letters and memos, FBI Freedom of Information files, and personal interviews to document the scope of Hearst's power in Hollywood. Louis Pizzitola tells the hidden story of Hearst's shaping influence on both film publicity and film censorship-getting the word out and keeping it in check-as well as the growth of the "talkies," and the studio system. He details Hearst's anti-Semitism and anti-Communism, used to retaliate for Citizen Kane and to maintain dominance in the film industry, and exposes his secret film deal with Germany on the eve of World War II. The author also presents new insights into Hearst's relationships with Marion Davies, Will Hays, Louis B. Mayer, Franklin D. Roosevelt, Mussolini, Hitler, and the Kennedys. Hearst Over Hollywood is a tour de force of biography, cultural study, and film history that reveals as never before the brilliance and darkness of Hearst's prophetic connection with Hollywood.… (mehr)
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During my research for Hearst Over Hollywood, I interviewed the late Edward L. Bernays, a nephew of Sigmund Freud and widely regarded as the father of public relations. Bernays, who was over one hundred years old when I spoke with him, had spent a lifetime developing techniques of persuasion and creating publicity schemes that promoted corporate America and sold the public on things they never knew they needed. While some might have seen a dubious honor in being known as the creator of spin, Bernays proudly called himself a propagandist. Apparently, Bernays was never close to William Randolph Heart, but he did work for the Hearst organization, and he was close at least in spirit to Hearst's brand of communication. -Preface
In the 1930s a writer described Hollywood as "the creature and the wish-fulfillment of the mob on which Hearst has played all his life." William Randolph Hearst, he said, "will not be understood by those who miss his personal preference for the gaudy features that sold his papers along the Fourteenth streets of the land, and who suppose that he consciously and sardonically stooped to a plane below which he lived." -Behind the Scenes, 1880s-1890s: The Tammany Model
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Hollywood-crossroads of filmmaking, mythmaking, and politics-was dominated by one man more than any other for most of its history. It was William Randolph Hearst who understood how to use cinema to exploit the public's desire for entertainment and to create film propaganda to further his own desire for power. From the start, Hearst saw his future and the future of Hollywood as one and the same. He pioneered and capitalized on the synergistic relationship between yellow journalism and advertising and motion pictures. He sent movie cameramen to the inauguration of William McKinley and the front lines of the Spanish-American War. He played a prominent role in organizing film propaganda for both sides fighting World War I. By the 1910's, Hearst was producing his own pictures-he ran one of the first animation studios and made many popular and controversial movie serials, including The Perils of Pauline (creating both the scenario and the catchphrase title) and Patria. As a feature film producer, Hearst was responsible for some of the most talked-about movies of the 1920's and 1930's. Behind the scenes in Hollywood, Hearst had few equals-he was a much-feared power broker from the Silent Era to the Blacklisting Era. Hearst Over Hollywood draws on hundreds of previously unpublished letters and memos, FBI Freedom of Information files, and personal interviews to document the scope of Hearst's power in Hollywood. Louis Pizzitola tells the hidden story of Hearst's shaping influence on both film publicity and film censorship-getting the word out and keeping it in check-as well as the growth of the "talkies," and the studio system. He details Hearst's anti-Semitism and anti-Communism, used to retaliate for Citizen Kane and to maintain dominance in the film industry, and exposes his secret film deal with Germany on the eve of World War II. The author also presents new insights into Hearst's relationships with Marion Davies, Will Hays, Louis B. Mayer, Franklin D. Roosevelt, Mussolini, Hitler, and the Kennedys. Hearst Over Hollywood is a tour de force of biography, cultural study, and film history that reveals as never before the brilliance and darkness of Hearst's prophetic connection with Hollywood.

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