The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriatenbsp;strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for largenbsp;and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth ofnbsp;case studies. Includes: *nbsp;Sports marketing and sports management theory. *nbsp;Stage by stage analysis of the sponsorship process *The roles of different key stakeholders in the process *nbsp;Thorough explanation of copyright and contract law for sports sponsorship *nbsp;Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference fornbsp; professionals in sports law, sports management, sports marketing and brand management.