David A. Aaker
Autor von Building Strong Brands
Über den Autor
David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding mehr anzeigen contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). weniger anzeigen
Bildnachweis: Photographed by Margaretta K. Mitchell
Werke von David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 Exemplare
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 Exemplare
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — Herausgeber — 10 Exemplare
Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 Exemplare
Estratégia de portfólio de marcas 2 Exemplare
Liderazgo de marca 2 Exemplare
Managing Brand Equality 1 Exemplar
Como construir marcas líderes 1 Exemplar
Construindo Marcas Fortes 1 Exemplar
Pesquisa de Marketing (2ª Edição) 1 Exemplar
Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 Exemplar
The Lure of Global Branding 1 Exemplar
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Wissenswertes
- Rechtmäßiger Name
- Aaker, David Allen
- Geburtstag
- 1938-02-11
- Geschlecht
- male
- Nationalität
- USA
- Geburtsort
- Fargo, North Dakota, USA
- Ausbildung
- Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration) - Kurzbiographie
- David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).
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