Edwin E. Bobrow
Autor von Complete Idiot's Guide to New Product Development (The Complete Idiot's Guide)
Über den Autor
Edwin E. Bobrow, CMC is President of Bobrow Consulting Group, Inc., a 28-year-old management consulting company. He is the author of Selling the Volume Retailer: A Practical Plan for Success, Marketing Through Manufacturers Agents, How to Make Big Money as an Independent Sales Agent, and How to mehr anzeigen Sell Your Way Into Your Own Business...with Little or No Capital. weniger anzeigen
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Get out of the classroom! The Complete Idiot's Guide to New Product Development helps you make your creative ideas work for you. Feel confident about researching the market, building your business case, and distributing your product. In this Complete Idiot's Guide you get:-
-- Idiot-proof steps for generating new product ideas.
-- Expert advice on naming your new product and protecting that name.
-- Easy-to-follow strategies for screening new product ideas, developing a prototype, market testing your new product, and reducing potential risks.
-- Tips, definitions, and warnings to help you along the way."… (mehr)