Über den Autor
Ian Brace is Director of Research Methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Professor in market research at Bristol Business School, a Fellow of mehr anzeigen the Market Research Society (MRS) and is a former member of the MRS Council and Market Research Standards Board. He has earned, industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA. weniger anzeigen
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