Bertrand Cesvet

This book shows you how to get people talking about your product in a positive way by providing them with a meaningful experience with that product. The authors describe and illustrate with examples the eight engines of conversational capital. They also provide a plan for implementation. This book is about creating ambassadors for your product. It is a how-to guide for creating word-of-mouth marketing. This book goes way beyond the usual marketing text. Read it and apply its principles and you will have people talking about your product.… (mehr)