Siobhan Creaton
Autor von Ryanair: How a Small Irish Airline Conquered Europe
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Ryanair: The Full Story of the Controversial… von Siobhan Creaton
The supercharged growth of this low-cost airline has actually changed the way countless people live their lives, whether it be Ireland's new ''Ryanair Generation,'' for whom its cheap flights to Dublin have eliminated much permanent emigration to the UK, or the thousands of Britons now enabled to buy holiday homes in rural France. This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. Siobhan Creaton has spoken to Ryanair employees past and present, as well as its top management and those at its major rivals like British Airways and easyJet, to produce an authoritative, objective, and compulsive account of one of the most colorful companies in Europe.… (mehr)
Great read. I love the battle between Ryanair and EasyJet. Makes the American fare wars look like a playground scuffle.
A rare business book that read like a novel, and aptly demonstrated how much of a one-off this business is. It also highlighted what leadership can bring to an organisation - that's leadership in general, not necessarily "good" or "right" or (in O'Leary's case) "enlightened and inspiring" leadership, just an intense belief that your direction is the right one and you're either going with it or not. It was certainly food for thought, but entertaining with it.
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