Brad Edmondson

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody.

Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody.

A very worthwhile read as it chronicles the challenges that Ben & Jerry's faces as they try to establish a business that believes that its people and its social mission are as important as making a profit. And they continue to work towards that goal even after they are taken over by a large multinational.