Mark Morgan Ford

Many of the things he says I don't agree with but he provides a wealth of knowledge about money/career to anyone willing to listen. But at the heart of the book, I think the message is really "Yes, you can."

Can anyone offer a more important empowering message?

You can subscribe to the guy's website and read a lot more of for him for free - which is how I found out about the book. If I were to rate his 6 days a week newsletter, I would give it a 4.5/5.0 and I recommend him to anyone willing to make a step in a new direction.

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I have to admit, even though my passions reside with the literary deep down part of my soul must be Machiavelli(or perhaps even Gordon Gecko). Essentially, the same elements that drew me into Rich Dad, Poor Dad drew me into this book. The genre is well tested at this point--a catchy title (that demonstrates the power of well-thought out marketing), a catchy story, more than a bit of guru-language to stir the emotions, and a lot of great business wisdom that borders on common sense.

I think for those actually looking to draw something out of the book, it's the common sense that you will most like. When it comes to issues of money, common sense and prudence are usually too things that are in short supply. This book (like Rich Dad, Poor Dad) acknowledges the mysticism involved in issues of money. Matheson breaks down that mysticism by emphasizing the tried and true principles of industry and thrift.

For me, it's the guru-ism that I have trouble stomaching. I generally like the way the book is organized, and it tells a good story, but in the end, my passions reside with too many other things for me to want to go full out implementing the recommendations. One of the criticisms of this genre is that people feel empowered after reading the book, and then realize that the "automatic" aspect has been overplayed. The logic is easy enough, but building good habits in everyday life requires discipline. I have yet to meet a book yet that can easily create a disciplined person.… (mehr)