Alex Frankel
Autor von Wordcraft: The Art of Turning Little Words into Big Business
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IMAGINE DESIGN CREATE: How Designers, Architects, and Engineers Are Changing Our World (2011) — Mitwirkender — 37 Exemplare
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Wordcraft: The Art of Turning Little Words into Big… von Alex Frankel
Tells the stories of several companies work to define themselves with new names (Accenture, the consulting arm of the now defunct Big Eight accounting firm Arthur Anderson) or terms such as e-business (IBM in the mid 1990's as they transitioned from big computing to network computing and were attempting to re-launch their company around this emerging technology).
RABCK from hostile17; The author studies 5 words that didn't exist in the present context in 1994, but did in 2004: BlackBerry, Accenture, Viagra, Cayenne and e-business. He investigates the business of "naming", which I didn't even know WAS a business. And delves into how and why a name is picked. Is it trademarked or not? What is it supposed to do? Mean? Emotional or not? Something that gets added to the Oxford English Dictionary or not? Fascinating story, but the chapters don't need to be read sequentially, so it tended to get put down and burried periodically. Now off to MyssCyn as a tag. Sorry for the long wait!… (mehr)
Mind-numbingly apolitical and completely boring. Frankel ain't no Ehrenreich.
I just started this book but I probably won't finish it. I wish I had a word for non-fiction books that should have just been a magazine article. I don't think this topic can really support a book-length treatment. I really don't care about the author's moods/life quest/search for a job/what have you. This is greatly overblown.
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