Bob Gilbreath

Great book on marketing’s move from interruption to permission to meaning.
He explains why the old way is becoming less and less successful. Marketing with meaning on the other hand is changing the game and getting better results. People actually tune you in rather than out. Marketing with meaning is done by offering something of value independent of the purchase that drives your sales up. The first half of the book is filled with many interesting case studies and examples of both big and small companies. The second half he uses these examples when showing how to put this theory into action. What I love about this book is it shows what others have done successfully and gets you thinking in a different way.… (mehr)