Ann Handley
Autor von Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Über den Autor
Ann Handley is the chief Content Officer of Marketing-Profs, a rich and trusted resource that offers actionable know-how to its 442,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just mehr anzeigen life. For more, visit annhandley.com. C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com. weniger anzeigen
Werke von Ann Handley
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and… (2010) 228 Exemplare
Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C.… (2011) 4 Exemplare
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Everybody Writes: Your Go-To Guide to Creating… von Ann Handley
For anyone that writes in a professional capacity, this book is a must read that is full of helpful advice. The only reason I didn’t give it 5 stars was because parts of the social media section and resources needs to be updated. But a 2nd edition with more relevant links would bring this to a 5 star read no doubt.
A book for those who are beginning their career as a content writer/marketer. From writing tips to grammar rules, and tools to other things to know about the digital world of writing, it's a comprehensive guide to dive in.
Not recommended for anyone who is already active as a business writer.
Not recommended for anyone who is already active as a business writer.
If you are writing for your business, non-profit, or personal site, you need to read Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business*. If you are creating video content, writing a blog, posting on social media, or hosting a podcast, you need to read this book. I consider this a must reading for all the organizations and colleges I have been a part of. Ann Handley and C.C. Chapman have written ad easy to read yet, tip rich book on writing content for your different platforms. Read more… (mehr)
Colección de viñetas sobre marketing y publicidad. Me crucé con una de ellas que me encantó y me lancé a por el libro, pero en general no brilla a muchísima altura (el tema en sí tampoco es que sea lo más glamuroso del mundo). Hay muchas que te arrancan una sonrisa y otras que me han hecho reflexionar, que supongo que es el principal propósito del autor. A continuación pongo algunas de las que más me han gustado (empezando por la contraportada):
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