Deltina Hay

This is an updated edition of this book released with a different publisher and has many additions and changes. Social media is the present and future of the Internet. The Social Media Survival Guide is textbook style instruction for businesses and professionals on how to build a strong presence in the social media.

Beginning with a brief explanation of terms and concepts, the book walks the reader through creating a strategy and preparation for creating a blog or website. There is a good primer on using WordPress and for creating podcasts.

Social Networking sites are cited and explained, as well as social bookmarking and media sharing sites. I especially appreciated the chapter on using and creating Widgets and badges. Even more important is the author’s look into the future of web presence with an explanation of The Semantic Web and Web 3.0.

Included with the book is a resource CD with templates and forms. I highly recommend this book. Casual web users, bloggers, self-published authors, and self-promoting entrepreneurs would benefit from this wealth of information.… (mehr)

I wanted to read this book because I am a social media dummy. Really! I was never interested in Facebook or MySpace. Although I was signed up for Twitter, before I sat down with this book I had no idea why. (If I don’t care what I am doing right now, why would anyone else?)

As I started reading the Survival Guide to Social Media, I grabbed a notebook and started taking notes. Yes, it is that interesting and informative. The author helped me plan how the social media can be beneficial to me and then walked me through every step with photographs and written explanations. I’m just a simple blogger, but there is also information for more extensive use of the social media avenue for professionals. The book has information on blogs (detailed WordPress information), a variety of established social media sites, video and podcasting, custom widgets, news releases, and an interesting look into the future of social media.

Even the accompanying CD is impressively detailed with forms, charts, and additional resources. I also have to say I was very impressed with the permissions that had to be acquired for the screen shots and graphics used in the book. That could not have been an easy task.

A Survival Guide to Social Media and Web 2.0 Optimization is written textbook style - only better -because it never gets boring!!! On my own I have found many tools and figured out how to use many of them, but this book introduced me to many new sites and experiences that I would have not even thought of trying. I highly recommend this book to anyone who is interested in the internet.… (mehr)