Shel Horowitz
Autor von Grassroots Marketing: Getting Noticed in a Noisy World
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Grassroots Marketing: Getting Noticed in a Noisy World von Shel Horowitz
I've been trying to get through this book. I'm struggling NOT because the book is a drag--it's actually quite fun, and has good, practical information about marketing on a shoestring. It's more that I find marketing at all such a drag that I get somewhat paralyzed. But when I'm ready for it, this is a book that I'll add to my personal library. I'm going to try his other marketing book, too.
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