Über den Autor
Nicholas Ind is an associate professor at Kristiania University College, Oslo, and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK) and a member of the advisory board of Corporate mehr anzeigen Reputation Review and of the editorial board of journal of Brand Management. He was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together and co-edited Brands with a Conscience (all published by Kogan Page). weniger anzeigen
Werke von Nicholas Ind
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion (2001) 24 Exemplare
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (2003) 19 Exemplare
Great advertising campaigns : how they achieve both creative and business objectives (1993) 2 Exemplare
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Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.… (mehr)