Christopher Johnson (3)
Autor von Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little von Christopher Johnson
This is a book about finding the crunchy hidden meanings of words and phrases and then using them to efficiently deliver a message. Most of the examples are from advertising or headlines, with a few movie and book titles thrown in. Then again, it's not so much a book about how to do that as it is a book about how others have done it. In that sense, it's not very successful. On the other hand, for anyone that loves words and writing and wants to think a little deeper about how words work, it's an interesting, light read.… (mehr)
More of an exploration of naming and advertising dynamics than a writing guide. In spite of the many quotes from twitter, at times it sounds just like the more internet-friendly observations have been glued to a pre-existing book on advertising-oriented linguistics (see the author's blog and job). Nevertheless, a nice read.
This is a must read for people interested in language, and of course, writers.
It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why we like the simple things we do--like Coca-Cola.
It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why we like the simple things we do--like Coca-Cola.
네트워크 시대에 한 번쯤 읽어보면 좋은 책.
Good book and I read once the network era.
Good book and I read once the network era.
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