Gabrielle Kelly

From http://www.mediarights.org/film/greenbucks_the_challenge_of_sustainable_developm...

Are businesses waking up to the environmental crisis? GREENBUCKS looks at the first positive steps major corporations on five continents are taking to change their ways. Chief executives from some of the world's largest companies, such as Volkswagen and ABB, discuss their changing attitudes and their attempts to contribute to environmental solutions - from developing new, cleaner technologies and recyclable cars, to producing "green cotton" and investing in alternative energy. The film also looks at how an energy utility and environmentalists made energy efficiency profitable. World Bank economist Herman Daly, futurist Alvin Toffler and others suggest this change comes from a growing realization of the earth's limits, tougher regulations, and incentives to create new business opportunities.

55min. Available on DVD.… (mehr)