Malcolm McDonald
Autor von Marketing Plans
Über den Autor
Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management and is now an Emeritus Professor there, as well as being an Honorary Professor at Warwick Business mehr anzeigen School and Academic Advisor at Oxford College of Marketing. He has been a consultant to many major companies in the UK, Europe, USA, Far East, South East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Professor McDonald is also Chairman of numerous companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books, including co-authoring Marketing Value Metrics and The Complete Marketer (both published by Kogan Page). weniger anzeigen
Werke von Malcolm McDonald
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (2007) 12 Exemplare
Creating A Company for Customers: How to Build and Lead a Market Driven Organization (2000) 6 Exemplare
How to Sell a Service: Guidelines for Effective Selling in a Service Business (The Marketing series) (1986) 5 Exemplare
Retail Marketing Plans: How to prepare them, How to use them (Professional Development) (1993) 4 Exemplare
Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research) (1992) 4 Exemplare
Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.) (1999) 4 Exemplare
Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing (1992) 3 Exemplare
Key Account Management: Learning From Supplier And Customer Perspectives (Chartered Institute Of Marketing) (1998) 3 Exemplare
O Lucky Man 1 Exemplar
Never afraid to miss 1 Exemplar
Il piano di marketing: guida pratica illustrata per capire come decidono le aziende (1994) 1 Exemplar
MARKET SEGMENTATION 1 Exemplar
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) (1993) 1 Exemplar
If You're So Brilliant...How Come You Don't Have a Marketing Plan? The Essential Guide to Marketing Planning (If You're (2002) 1 Exemplar
The Rich are with You Always 1 Exemplar
Getagged
Wissenswertes
Für diesen Autor liegen noch keine Einträge mit "Wissenswertem" vor. Sie können helfen.
Mitglieder
Rezensionen
Como vender servicios von Malcolm H. B. McDonald
8423409562
This is a good beginner's level book for someone interested in learning more about IT security.
Much has been and continues to be written on the topic of computer security, but a lot of that content is directed towards computer security professionals. Few resources exist that are written for software developers, by developers. In this work, McDonald seeks to answer the need for a comprehensive exposition on this topic. In this attempt, he succeeds in providing a clear and thorough introduction of what developers need to know about security.
The biggest advantage of this book is that it collects all a developer needs to know in one space. McDonald’s treatment does not go in too much detail for the audience, as in many security books. Instead, as the book’s subtitle suggests, it pragmatically focuses on how security principles apply to the art and science of programming.
This work is written for a general audience of programmers and not focused on one specific language. The author appears to be a Ruby developer as many of the examples are written in that language. However, knowledge of Ruby is not required to appreciate and learn from this book. Indeed, the vast majority of this book is pertinent to any language on any platform.
Despite these strengths, McDonald’s book exhibits some weakness as it contains very little cutting-edge material. It would have been nice to include towards the end a chapter or two on emerging concepts. Because of this, people who stay engaged with the state-of-the-art might find the book redundant and not worth their time.
Web Security for Developers is geared mainly for web developers who are in early-to-mid career. Despite the introduction’s claim that experienced programmers will fill in a few knowledge gaps, in truth, experienced programmers will find little new here. Nonetheless, this work fills a needed gap in the literature for all that programmers need to know about computer security concepts. This solid work should be relevant for years to come.… (mehr)
The biggest advantage of this book is that it collects all a developer needs to know in one space. McDonald’s treatment does not go in too much detail for the audience, as in many security books. Instead, as the book’s subtitle suggests, it pragmatically focuses on how security principles apply to the art and science of programming.
This work is written for a general audience of programmers and not focused on one specific language. The author appears to be a Ruby developer as many of the examples are written in that language. However, knowledge of Ruby is not required to appreciate and learn from this book. Indeed, the vast majority of this book is pertinent to any language on any platform.
Despite these strengths, McDonald’s book exhibits some weakness as it contains very little cutting-edge material. It would have been nice to include towards the end a chapter or two on emerging concepts. Because of this, people who stay engaged with the state-of-the-art might find the book redundant and not worth their time.
Web Security for Developers is geared mainly for web developers who are in early-to-mid career. Despite the introduction’s claim that experienced programmers will fill in a few knowledge gaps, in truth, experienced programmers will find little new here. Nonetheless, this work fills a needed gap in the literature for all that programmers need to know about computer security concepts. This solid work should be relevant for years to come.… (mehr)
This review is from: Marketing Plans: How to Prepare Them, How to Profit from Them (Paperback)
Customer review from the Amazon Vine Programme.
I am reviewing the book Marketing Plans: How to Prepare Them, How to Profit from Them, Paperback by [a:Malcolm McDonald|456590|Malcolm McDonald|https://s.gr-assets.com/assets/nophoto/user/u_50x66-632230dc9882b4352d753eedf9396530.png](Author), [a:Hugh Wilson|1191785|Hugh Wilson
|https://s.gr-assets.com/assets/nophoto/user/u_50x66-632230dc9882b4352d753eedf9396530.png] (Author). Here are my thoughts:
^^ When I say paperback, it's one of those big thick textbook types, not a quick read at all, with 640 pages to indulge your marketing drive.
^^ This is an updated (8th) edition packed chock full with valuable information for those serious about preparing and benefiting from marketing plans aimed to make a profit. Aren't they all? I have previously reviewed earlier versions of this book and have been equally impressed with the amount of information provided, which is written in a concise and easy to understand manner.
^^There are also exercises and chapter reviews to assist your understanding , so you both learn and understand better using practise and a hands-on approach to improve upon and achieve the results you need.
Overall: Covering key concepts, strategies and marketing insights provided by experts in their fiel
d, this book should be on every marketers desk. You could say, I'm a fan!… (mehr)
Customer review from the Amazon Vine Programme.
I am reviewing the book Marketing Plans: How to Prepare Them, How to Profit from Them, Paperback by [a:Malcolm McDonald|456590|Malcolm McDonald|https://s.gr-assets.com/assets/nophoto/user/u_50x66-632230dc9882b4352d753eedf9396530.png](Author), [a:Hugh Wilson|1191785|Hugh Wilson
|https://s.gr-assets.com/assets/nophoto/user/u_50x66-632230dc9882b4352d753eedf9396530.png] (Author). Here are my thoughts:
^^ When I say paperback, it's one of those big thick textbook types, not a quick read at all, with 640 pages to indulge your marketing drive.
^^ This is an updated (8th) edition packed chock full with valuable information for those serious about preparing and benefiting from marketing plans aimed to make a profit. Aren't they all? I have previously reviewed earlier versions of this book and have been equally impressed with the amount of information provided, which is written in a concise and easy to understand manner.
^^There are also exercises and chapter reviews to assist your understanding , so you both learn and understand better using practise and a hands-on approach to improve upon and achieve the results you need.
Overall: Covering key concepts, strategies and marketing insights provided by experts in their fiel
d, this book should be on every marketers desk. You could say, I'm a fan!… (mehr)
Dir gefällt vielleicht auch
Nahestehende Autoren
Statistikseite
- Werke
- 57
- Mitglieder
- 312
- Beliebtheit
- #75,595
- Bewertung
- 3.7
- Rezensionen
- 6
- ISBNs
- 137
- Sprachen
- 2