Adam Morgan

Limits lead to invention. They have to be framed in a meaningful that creates a challenge to a worthy aspiration. Within that context, people - individuals and teams - get creative at coming up with breakthrough solutions. This book offers plenty of examples where others have done this to become rock stars, race winners, and market leaders. It has useful examples and then shows a formula for doing the same. So much of this technique is about having right framing, such as seeing abundance instead of scarcity. The can-if methodology is a particularly practical way of sparking different types of solutions. In every constraint, there is a strength that can be leveraged.… (mehr)