Eli Pariser

Good information about how content on the Internet is "personalized" and why. There are good things about this customization but also a lot to be aware (and wary) of.

Take away is that your digital history may limit your true freedom on the internet--that the internet search engines like Google will become too individualized for you and blind you to other parts of the world.

I knew the basic information about the personalized web, but this book is a great explanation on how the internet changes itself based on who is looking at it.Very informative, a good read, and only made me a little bit paranoid about what information is out there about me. Go read this book and excuse me while I change my Facebook privacy settings and disable cookies.