Emil Ruder

The book teaches about typography related techniques with theories , diagrams , philosophy and practical examples. Some things are outdated which can't be avoided as it has been over 50 years since this book was first published , it is still quite helpful for anyone studying typography.
The book has changed my views about typography in various ways and i totally agree with the author's statements like "Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.".
NEGATIVE POINT: Sometimes the visuals feel overused and since every page has paragraphs in English , German and French it can force some readers to skim , the book might not be suitable for beginners in the subject of typography.
POSITIVE POINT: The book is light on texts with each line having less than 60 characters and has various diagrams and visuals that make it enjoyable to read , the examples in this book are worth studying for anyone who has anything to do with design or typography.… (mehr)