Ted Schadler

Forrester analysts consistently deliver a thoughtful, practical approach to business problems. This book is no exception. The three authors explain why mobile is important, how to evaluate customer demand and readiness, and how to go about innovating instead of merely implementing. I rate it a 4 based on the clarity it brings to a critical, current trend. At some point, the shift will have happened and companies will either be there or they won't be.