Steven P. Schnaars

I read this book a long time ago, but the core concept has been with me ever since. Some of it bogs down since it does have an academic flavor.
The basic idea is that technology forcasters are wowed by the technology and make inaccurate forcasts because they forget about all the other factors that determine whether a product will become dominant. Rember the BETA vs VHS war? Sony Beta had the better technology, but the VHS manufactors did a better job marketing and distributing their product. The video phone has been around since the 1960's. Do you have one yet?
Revised 2014: We do have a videophone now! It's called a Smartphone and it uses Apple Facetime or Skype or other me too apps.… (mehr)