Tim Sinclair
Autor von Branded: Sharing Jesus with a Consumer Culture
Über den Autor
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country. As a marketer, he has helped radio stations and businesses-including McDonald's and Word Records-creatively and effectively brand themselves. Tim and his family live in Illinois.
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Sinclair does a brilliant job interspersing humorous quotes and personal anecdotes with convicting statements. His casual, conversational writing allows the readers to fly through the 143 pages, spending as much or as little time as they want in deep thought or discussion if reading with a group. If unable to read the book all at once, readers are sure to enjoy the short chapters.
Within each of those chapters, the author directs his attention to a certain point associated with marketing Jesus to the consumer culture of the 21st century. As Sinclair wrote, “Missions don’t change. Tactics do (or should).” The mission will always stay the same; “[Jesus] said to them, ‘Go into all the world and preach the gospel to all creation’” (Mark 16:15). However, the tactics of relating Jesus to the fast-paced “now” culture needs to be shaken up. Christians need to represent God in a way that is neither weak nor hypocritical.
Sinclair writes in an inspirational, instructional way that all readers will relate to and understand. In the end, readers are left to draw their own conclusions but are pointed in the right direction...
See the rest of the review at http://www.christianbookpreviews.com/christian-book-detail.php?isbn=0825438942… (mehr)