Gary Vaynerchuk

Great book that reads like it's its own social media platform. Gary Vee gives the lowdown, from his perspective, on the major social media platforms and how to be successful on them. He provides PLENTY of examples and breaks down what makes some posts his favourites or most hated.

It really doesn't matter what level of experience you have with social media marketing, you need to pickup this book and give it a read. It's a few years old and some things have changed but it will give you the right amount of framework to reinforce success.

Learn how to jab like a social media heavyweight so you can land the right hooks that will make you a champ.… (mehr)

I first came across Gary Vee when he was doing Wine Library TV and enjoyed his loud quick-witted irreverent style which definitely follows through in this book. His style is not for everyone and if I hadn't watched him on YouTube years ago I don't know how I would have found this book to read.

There is a huge focus on the use of social media for marketing and tailoring your story in a manner appropriate for your audience on that platform. Even though this book was published a decade ago in 2013 and new platforms have emerged and others dwindled the core messaging holds. There are sections devoted to how to best market on each platform (Facebook, Twitter, Pinterest, Instagram & Tumblr in particular).… (mehr)

I recognize that this book was published 10 years ago and a lot has changed since then in regards to social media. And honestly, many of the tips Vaynerchuk shared probably would still work pretty well today (with the exception of his advice on Tumblr). However, I couldn't help but laugh at how outdated things were. Does Vaynerchuk ever look back at this and faceplam because he thought Google+ and Google Glass were going to be the next big things? Does he regret having stock in Tumblr after Yahoo lost so much money on it?

I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.

I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.

Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book.… (mehr)