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■ About the Book When there are two identical products, how is it that one looks better than the other? Why do some designs stick in your memory when you’ve only seen them once? If something looks good, there is a good reason why. Here are 9 laws of visual attraction, which will sate your curiosity. Laws of Visual Attraction shares in detail nine sales-boosting techniques that Lee discovered and experienced firsthand while providing visual merchandising consulting to 2,000 businesses including LG Electronics, New Balance, and major department stores over 23 years. The book shows how small changes in color, light, angle, pattern, and arrangement can make a big difference in sales. We are naturally drawn to things that look good. But it’s not easy to pinpoint why we find them appealing. Good design, vivid colors, trendiness, high product quality, frequent ad exposure . . . none of these factors are perfect explanations. This is because attraction is an instinctive process driven by all five senses. And behind this process lies an intricate science. Laws of Visual Attraction presents nine rules for creating a big difference in sales. Discover the secrets to product displays and store designs that instantly captivate consumers. ■ About the Author Claire Langju Lee is a visual merchandising consultant and speaker with nearly 25 years of experience in the retail world. She runs a visual merchandising consulting company that has served over 2,000 retailers of various sizes and industries. Starting out as a visual merchandiser at major department stores, she went on to research best practices of 150 street markets in 40 countries. Currently, Claire serves as Chairman of the Board for the Korean VMD Cooperative and as an Art Director for Rosa Pacific Group. She hosts the program Small Biz Makeover on Korean TV and has appeared on numerous other shows to share tips on visual merchandising. Laws of Visual Attraction is a bestseller in South Korea. ■ Editorial Reviews “We named the exhibit we held last year “Esprit Dior,” or the “spirit of Dior.” We wanted to emphasize that there is more to Christian Dior than meets the eye—that while invisible, the spirit of Dior underpins the brand. Claire Langju Lee’s Laws of Visual Attraction shows why it isn’t only luxury brands that need a company philosophy. And why the most important issue for brands at the end of the day is to make their philosophy seen.” - Lee Jong Kyu, Regional Director, Christian Dior Couture Korea E-book format: PDF