help, please!

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help, please!

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1befriendmantic Erste Nachricht
Nov. 21, 2007, 11:55 am

I have a family member that's interested in a career in baseball marketing, and I'd like to get her a book that she'll find interesting and informative, preferably relevant to working behind the scenes in baseball. I don't really know much about baseball books, so I'm looking for suggestions. Thanks!

2Dystopos
Nov. 21, 2007, 12:54 pm

The most on-topic book I could find is Marketing Your Dreams: Business and Life Lessons from Bill Veeck Baseball's Marketing Genius

Outside of that, Moneyball is the mass-market classic about building an MLB contender. Feeding the Monster is more specific to Red Sox team culture. All Roads Lead to October looks into the Yankee's ownership.