As a speechwriter and consultant, John Shosky’s credentials are impeccable. During the last twenty-five years he has worked with people at the highest levels of government and business, including three presidential administrations and many top executives from Fortune 500 companies. He has written over 2,500 speeches for government officials, corporate CEOs, political candidates, and those speaking before the Senate and Congress, and continues to advise and consult on speechwriting for people for whom words carry real weight. In this book, Shosky distils his incomparable knowhow into an accessible practical guide to the essentials of his art.