"Major gifts are at the heart of any coordinated, successfulfundraising effort. Julie Walker shows you how to do it all-- findthe prospects, staff the program, and ask for the money. Thesidebar stories and real-world examples sprinkled throughout thebook are entertaining, yet still make a point. I would buy it forthe advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High SchoolNew Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, NonprofitEssentials: Major Gifts is a professional guide to major giftfundraising, concisely presented in a format that is accessible,lively, and easy-to-read. With in-depth advice from experiencedfundraiser Julia Walker, this book takes the reader from the earlystages of establishing a program through the core elements of allmajor gift programs: identifying and rating prospects; preparingthe case; training volunteers; cultivating donors; making the ask;and providing recognition and stewardship for the gift. Itsnuts-and-bolts presentation focuses on how to create aprospect-centered program that develops the capacity to engage andsolicit donors, effectively based on their unique interests andneeds.