I'd put this as a cross between 37 Signals' books and How to Win Friends and Influence People.I kind of want to get this in paperback form now to scribble and dog-ear. ( )

A friend had recommended this book to me. He assured me that reading this one book will give me all the know how on social media, he didn't tell me how much fun I would get in reading it.

The world has changed so drastically in the last decade. It will never be the same so you might as well know and understand how to use these new ways for your business.

Marketing for a business had always been a financial decision. That has changed since Facebook, twitter, LinkedIn, YouTube, etc. No need for cold calling, distribution of flyers, expensive ads.

From one of the leading experts in viral and social marketing Scott teaching us how market your business effectively to today's customers in the simplist of terms.

Scott Stratten makes unlearning our old ways and learning new ways to attract the customers you want by making relationships. How do you do that? You have to read the book.

Before I read this book, I started getting a feel for what this book is all about. I was getting tired of doing the same thing over and over and seeing the same results over and over again, getting no where fast. I started being me and making the best of me. Getting to know me first and then putting their trust in me is what makes success.

Scott added so much more to what I now believe works. Not only does it work it is so much more fun. Less stress too. What is there not to love.

Scott helps us understand the 21st century marketing approach. He speaks of pulling your customers towards you and them wanting to stay with you. This will only benefit your business.

I enjoyed this book so much. Without Scott's footnotes I may not have liked it as much. This is a book that I will keep going to for help. Plus will follow him on twitter and anywhere else I can find him. ( )