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Lädt ... The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (2010. Auflage)von Jennifer Aaker
Werk-InformationenThe Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change von Jennifer Aaker
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith has been sitting on my reading shelf for over nine years. I don’t have a good reason why I did not read it before now. But I am glad that I did. I would also have to say that the lessons in the book are as relevant now as when the book first came out. The purpose of the book is to explain how one can use social media for social good. While business owners can benefit from this book, I believe those in the non-profit sector will gain the most value. Read more ( ) an interesting take on how social media trends get started and are maintained. Thinking of how these tactics can be used for much more than advertising - spreading/promoting projects that impact others in more positive, lasting ways. (Also a little dry at times, but I read these books often. I must have been a marketer in a past life....) Confession -- I actually finished this in January but never got around to reviewing it even though we've discussed it at work. Unlike fiction, I don't think the distance matters in a review and in some ways, it's probably more telling what I do recall -- if I've learned the lessons this book offered! The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the purpose of this book. The dragonfly mentioned in the title is the motif the authors use to explain their tips: four wings/four tools. The authors, Aaker and Smith, break down popular campaigns that used social media well and explain the hows and whys. The book is very easy to read -- if you've used Facebook and Twitter, then you'll understand everything the authors talk about -- and their case studies are compelling (moving even!). Even though the examples and tips are oriented toward charities, social campaigns, and small businesses, authors and bloggers could easily take these ideas and use them to improve their own social media skills. Anyone interested in social media would benefit from this book -- if you do your work online, you'll want to read this! keine Rezensionen | Rezension hinzufügen
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."-- Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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