"You can profit from the economic revolution taking place in Latin America!" "The hottest economic growth is occurring in the southern part of the western hemisphere. For businesses to compete in a global economy they must explore opportunities beyond their own borders, and the biggest boom is occurring in Latin America. There are abundant opportunities throughout the region for marketing products and services, establishing joint ventures and investing. Identifying and comparing opportunities are the key challenges, and Allyn Enderlyn and Oliver C. Dziggel have compiled all the details you'll ever need to carry out successful business ventures. Assembling this information on your own from scratch would cost thousands of dollars and take months to accomplish. Cracking Latin America is the most comprehensive resource available for identifying new markets and investment opportunities in Latin America. Filled with information on developing markets, investment climate, financing, licensing and other practical information, Cracking Latin America is the most complete, authoritative resource on attractive opportunities in the region." "Cracking Latin America offers a step-by-step approach to market entry and positioning for those eager to expand their business horizons."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved