Based on a true story Asger Carlsen's series is a haunting and disturbing perspective of the everyday. In some cases subtly surreal and in other blatantly blasted with a dystopian hallucinations, the series is visionary and original. By employing a traditional black and white palette, Wrong peers past reality into a parallel existence. Wrong is more then appropriate for a time in which there have been debates regarding the labeling of beguilingly photoshopped advertorials. Through using the same mechanisms and tools of the trade, Wrong has broke through the looking glass into a parallel visual culture, opposing our present perception of hyper-reality and constructed beauty. Dark and humorous, the absurdity and distortion of Wrong work can been seen as a satirical travesty of photographic culture as simulator and the simulacrum.