This is a sly book, it comes on as a snoozer, and you end up rolling over laughing. I enjoyed embibing his lessons on the ins and outs of editing my writing for myself. This is a must read. Helps you in speaking and describing, and distinguishing how your words reveal what's important. Mr. Tarshis lets you hear what "your" writing voice is saying. His book is technical and witty. His point of view is that of a writer, writing any kind of fiction or non-ficition. This is useful for anything, even job resumes, edit what you write, find the strength of "you" in your words. This is compelling, makes you want to rewrite and revitalize what you wrote. ( )