The particular emphasis of this book is on "quality" as expressed in active, growing churches around the country. It establishes the standards of quality that congregations must seek to achieve. It illustrates processes that manifest quality in churches through a continuous hypothetical narrative that takes place in a church board. Charts, diagrams, statistics, and "quality jargon" are kept to a minimum.  This book is part of an overall product extension of the Shawchuck Marketing/Leading/Managing trilogy.