'I'd Sooner Starve ' is the engagingly true story of one man's quest to escape his monotonous nine-to-five existence and open a charming delicatessen and restaurant in a delightful market town. With naked honesty and occasional breathtaking na vet , it records his arduous journey and painful reappraisal that customers are always right. Amidst tales of bulimia, public menstruation and day-to-day abuse, this tragic story is an eye-opening account of what happens after you say "I quit " A warning to some or entertainment to others, 'I'd Sooner Starve ' is a shockingly comical account of culinary highs, customer lows and one woman's fixation with thigh-warmed Stilton.