"In the turbulent, frenetic, dog-eat-dog environment of the past decade, many believed the only way to achieve success was to be unscrupulous. In the pursuit of short-term profits corporations let their assets deteriorate by mistreating employees, squeezing suppliers, exploiting strategic alliances, and abusing customers. What was forgotten in all this, however, was that such behavior significantly damaged their ability to perform long term." "Managing with a Conscience spells out a better option for improving long-term success: restore traditional values and inject trust and integrity into all business practices and relationships." "Today, competitive advantage belongs to companies that build trust, vigorously nurture it, and constantly reinforce it to meet tough business challenges. With its practical, values-driven approach, Managing with a Conscience is the blueprint for winning loyalty in the marketplace; building open, honest communication with employees; maintaining high standards of business conduct; and putting integrity back where it belongs, right beside the bottom line."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved