The image of Oakland, California has been tainted in the mainstream media with news reports focusing on violence in Oakland. Matt Werner explores a different narrative in Oakland in Popular Memory, interviewing young artists from Oakland, and established artists who’ve influenced Oakland musicians. Matt Werner, in the spirit of Studs Terkel, conducted long-form interviews from 2008-2012 which cover the 2008 election of President Obama, the shooting of Oscar Grant, and the Occupy Oakland protests. Werner spoke with these artists at length, discussing topics like race relations in Oakland in the post-Oscar Grant era, postmodern literary theory, and the changing landscape of the music industry during the digital revolution. Through these interviews, Oakland is seen as an engine of cultural innovation, as a city bustling with lively avant-garde art and music scenes, spanning from indie rock to spoken word to hip-hop. Oakland in Popular Memory captures those artists putting a new "there" in Oakland.