This cutting-edge book-with contributions by the star faculty ofthe Kellogg School of Management and the Medill School ofJournalism's Integrated Marketing Communications department atNorthwestern University-offers the latest thinking on the art andscience of integrated marketing. A must for today's marketingprofessional, Kellogg on Integrated Marketing addresses the dailyactivities of marketing managers and helps them enhance brandequity with new techniques and strategies from the experts. You'llhear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - TomCollinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins -Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - EdwardC. Malthouse - Francis J. Mulhern - Lisa A. Petrison - AndrewRazeghi - Don E. Schultz - Charles Spinosa - Paul Wang