True to Our Roots sets forth the simple but powerfulmanagement principles that enabled Fetzer Vineyards under PaulDolan to become one of America?s biggest and best-knownwineries even as it was turning into a model for sustainablebusinesses everywhere. Today, Dolan and Fetzer are leading theCalifornia wine industry toward profound change in how wineries andgrape growers preserve their environment, strengthen theircommunities, and enrich the lives of their employees, withoutsacrificing the bottom line. This is truly a management revolutionin one of the most globalized, competitive industries on Earth.  The principles Dolan discovered and developed at Fetzer can beapplied to any business and by leaders at every level: A business is part of a much larger system A company?s culture is determined by the context createdfor it The soul of a company is found in the hearts of its people The future can?t be predicted, but it can be created There is a way to make an idea?s time come Filled with personal anecdotes and practical wisdom, this bookoffers inspiration and guidance to business managers who see thecompelling need to build and grow healthy, sustainableorganizations. For all readers, True to Our Roots providesboth a fascinating glimpse into the California wine industry andheartening proof that business can do well by doing good.