For a complete understanding of Jim Collins’s Good to Great, we strongly encourage you to purchase the original book titled "Good to Great: Why Some Companies Make the Leap ... and Others Don't" by HarperBusiness. What does it take for a company, large or small, to make the leap from merely being good to being great? Can the principles of greatness in business be universally applied outside the corporate world? In his multimillion selling blockbuster Good to Great: Why Some Companies Make the Leap … and Others Don’t, Jim Collins surveys eleven of America’s most successful companies and attempts to answer why they are so great. Good to Great in 30 Minutes is a concise guide to understanding Jim Collins’s theory that good companies transcend their limitations to becoming great through discipli≠ focused, ambitious leadership; and use of technology to accelerate growth. This expert guide details: • Jim Collins’s background as a research-based business strategist • Critical analysis of Collins’s methodology for determining truly great companies and how they became industry leaders • A chapter-by-chapter synopsis explaining the main principles in Good to Great • Collins’s key concepts of assembling the right team, overcoming adversity, and achieving and sustaining greatness • Key Terms and definitions covering concepts such as a “doom loop” and “Level 5 Leaders.” • Recommended Reading and a Bibliography for further research into this fascinating business theory. Good to Great in 30 Minutes is an introduction to the key concepts of Good to Great and a detailed look at how Jim Collins and his colleagues arrived at their conclusions. Good to Great appeals not only to business leaders but also to anyone interested in taking an organization from good to great.