Combining personal experiences with contributions by other activists, Meeker-Lowry outlines the destructive impact of industry and technological advancement on the world's natural resources. For readers convinced of the argument, Meeker-Lowry offers advice on making a difference from evaluating investment goals and finding companies that meet those goals to organising a boycott or simply writing an effective letter to a corporate executive. Finally, there are numerous case histories of projects from agricultural ventures to minority banks that are effectively working for the 'common good' and an extensive resource list of organisations involved in environmental, spiritual and social investments.