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From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

von Fred Turner

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359571,664 (3.87)1
In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s--and the dawn of the Internet--computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place.  From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay-area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award-winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers.  Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.… (mehr)
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While some of the story around “wired” magazine seemed not atypical of any magazine and there are large areas missing that cover more recent perspectives in Cyberculture this text is very well researched and inspiring in its insight as to the special combination of values that shape Cyberculture.

The rebels against centralisation live in close relationship to the centralised system and its tools. These intrinsic contradictions should get us to appreciate and be ready to accept that the world is always more complicated than our ideas make of it. ( )
  yates9 | Feb 28, 2024 |
Some nostalgia value for me, having been in the software world through much of the period, but for the most part I found it no more than a plodding exercise, with little life in it. ( )
  Cr00 | Apr 1, 2023 |
Seemed overblown and repetitive. ( )
  sfj2 | Dec 13, 2022 |
This book was a massive disappointment. I had been wanting to read it for so long and had really been looking forward to it. I had heard about the Whole Earth Catalog and Whole Earth Review and their respective influences for years, and I had been on The WELL for over a decade myself (sch@well.com) and thought it was the best BBS ever devised, and of course Wired Magazine was awesome, so I knew this book had to be cool as hell. Boy, was I wrong. I actually almost finished it, almost made it 300 pages through before giving up in disgust. I don't know how you could take such a COOL topic or topics such as Stewart Brand, 60s/70s counterculture, the invention and growth of the Internet, the importance of the Whole Earth Catalog, the influence of The WELL, the influence of Wired, the growth of the New Economy, and so much more, and make it SO DAMN BORING!!! God, this book sucks. It reads like a bad doctoral dissertation, which I guess should come as little surprise since Turner got his PhD at UC San Diego and taught or teaches at Stanford. He's writing to his academic cronies and I guess he's writing to impress them, but it's definitely not for laymen, because he takes a chronology of events, times, places, people, things, happenings, big ideas, etc, et al, and bores you to tears while also beating you over the head with redundancy until you want to bash your head into a concrete wall. This is frankly one of the worst written books I've ever had the misfortune to read and I have no doubt that if ANY other decent writer out there had undertaken to write a book about similar topics, they could have written an engaging, enlightening, entertaining and cool book that would have captured most readers' attentions. Instead, this garbage kills any interest I've ever had in the subject and I'm almost embarrassed now to have been on such a cool and influential BBS as The WELL after Turner has turned his destructive powers of total boredom on it. I'm giving the book two stars instead of one because the topic is good, but the book is not. Most definitely not recommended. I can't stress that enough. ( )
  scottcholstad | Oct 10, 2015 |
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In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s--and the dawn of the Internet--computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place.  From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay-area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award-winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers.  Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

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