If you need good ideas for fundraising then you must definitely check out "The Zen of Fundraising" which is written by Ken Burnett. It provides one with tested ideas that are essential in running an effective fundraising activity. Once you ask anyone who has the experience in this type of things then they will surely tell you that careful planning is a must. Recognizing that the task ahead is not easy will help you or your group brainstorm on how to overcome those obstacles ahead. In this you and your group will be able to market your fund drive well and reach your goals.