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Lädt ... Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertisingvon Ryan Holiday
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Melde dich bei LibraryThing an um herauszufinden, ob du dieses Buch mögen würdest. Keine aktuelle Diskussion zu diesem Buch. Some good high level principles that could have been summarised in an article. The cynic in me read this as a detail-absent but detail-inferred book that in fact is a matketing job for the marketing consulting services of its author. The entire approach is utterly capitalist, thoroughly American, and ultimately quite the symbol of our times: a book about marketing, that is built through a marketing channel approach so that each individual idea contained in it is marketable, and the primary ideas within it are all about how one needs to embed marketing into everything - a book which then markets itself by branding, labelling and selling every vague and banal statement as a unique and new breakthrough insight that will supercharge your future! All that is solid melts to air, and then we melt that air and then melt that and then sell you the top 5 tips on how to melt melted air. Having said all that, the book can still be useful to read to get onself into the mindset and excited about one's projects in the "tech space," as they say. ( ) Last night, I finished reading Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising* by Ryan Holiday. I think it is essential reading for small business owners and nonprofit organizations. It looks at marketing with fresh eyes. Read more Zeige 2 von 2 keine Rezensionen | Rezension hinzufügen
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- Keine Bibliotheksbeschreibungen gefunden. |
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Google Books — Lädt ... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingKlassifikation der Library of Congress [LCC] (USA)BewertungDurchschnitt:
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